Shaakya Salon & Spa
The Background
Prakash Web Group was hired by Shaakya Salon & Spa to help improve the visibility of their business for people searching for their services, in nearby locations.
​
When we were approached by the Shaakya, We decided to do overall digital marketing services, from Website development to Social Media Online Ads. We have grown their brand visibility with Local SEO. Since They want to target their nearby areas.
Plan Overview
Doing digital marketing services from website development to SEO and Branding. It's not a quick fix, It requires a lot of time, effort, and understanding to properly execute an effective strategy.
Step 1
Since, our clients wants to get more appointment for their services, but they didn't have platform for booking. We create a website with online booking system. So, clients can do more bookings. We create SEO friendly website with mobile responsive design.
Step 2
We set up all the necessary tracking tools and did On page optimization for our clients website. Our next task was to focus on Local SEO for your clients. Since, our clients wants to target the audiences from their nearby locations. We started optimizing our clients Google My Business Profile, with choosing right category, and adding right keywords for particular services.
Step 3
We performed in-depth market research and competitor analysis and found that, others are growing their presence in Social Media. So, We starts to grow the brands for our clients in social media. We focus on organic and Paid Ads to grow the brands and presence of our clients business.
Step 4
Our team started to post 3-4 blog post every month. Since, we understand the value of content that every customers need. We started posting the blog on the topics like "How" "What" "When". Our aim was to educate our customers about the services they were providing. And, this helps to grow monthly traffic for our clients.
The Keywords
We picked a variety of keywords to get the most traffic and gets booking. We analyzed results and decided to focus our efforts on these keywords so that, we could get more booking and our clients can rank for the selected services.
" Salon near me"
" Spa near me"
" Spa Kammanahalli"
" Best Spa in Kothanur"
" Salon in Banaswadi"
" Massage in Horamavu"
We targeted the typical keywords " Spa Near Me" "Salon Near Me" and target other locations where they have branch. We also targeted services location keywords like " Spa in Kothanur" "Massage in Yelahanka" and "Salon in Banaswadi".
​
These are the keywords that were searches by the customers to the particular location. We take the help of Google suggestions, Ahrefs and ubersuggest for the keyword research.
The Results
After doing continous work, Finally our team has managed to get rank on the 1st page of Google SERP.
Keyword Ranking
