Furniturewalla Case Study
The Background
Furniturewalla reached out to Prakash Web Group towards the end of 2020 and was after helping to increase the volume of organic traffic coming through SEO.
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Furniutrewalla is a Ecommerce site for premium brand of furniture, lighting, art and home decor retailing from stores in Mumbai, Delhi, Hyderabad and Bangalore.
Plan Overview
SEO is a long-term investment. It can take months or even years to see the results of your SEO efforts. That’s why it’s important to have realistic expectations and a commitment to the process.
Step 1 : Site Audit
Our team did a site audit to find the errors, warnings, and missing opportunities to improve our client site. We found our clients category pages are not fully optimized to rank on the google. So, we decided to improve those pages by adding more text, relevant keywords, and other optimization techniques. As a result, our client's site began improving for their desired keywords and phrases, and traffic to their site increased dramatically.
Step 2 : Keyword Research
Our team goes in with a specific set of keyword research to find some similar keywords with same intents. Our team researches the best keywords that are relevant to our client. We also research how easy it is for people to find these products, and the amount of search volume these keywords receive.
Step 3 : Competitor Analysis
Since, our clients was competing in ecommerce industry with other giants competitor like urbanladder, Pepperfry and other similar websites. While we were analysing competitor, we find that our client product category page was missing the content, So our content team starts creating and optimizing the content with adding the keywords.
Step 4 : On Page Optimizing
Since, our clients was competing in ecommerce industry with other giants competitor like urbanladder, Pepperfry and other similar websites. While we were analysing competitor, we find that our client product category page was missing the content, So our content team starts creating and optimizing the content with adding the keywords.
Step 5 : Link Building
We started to create a backlink from the relevant website which passes the value to our client's website. We also started building blogs on other websites to build quality backlinks from relevant websites to push our clients' rankings up in the search engine results pages (SERP).
The Keywords
We always picked the keywords for our clients which are similar to our clients products and that has a good search volume. As a result, our clients wants sales from their website traffic. In our research phase, we found it would be best to target keywords like
"Modern Dining Table Set" (8,100 Avg. Searches)
"Sofa Sets Online" (18,100 Avg. Searches)
"Luxury sofa sets" (4,400 Avg. Searches)
"Designer wall clock" (17,600 Avg. Searches)
"Furniture stores Mumbai" (2,500 Avg. Searches)
"Bar counter online" (12,100 Avg. Searches)
There are other more kewords which are similar and related keywords for our clients. For to know more keywords, you can scan the websites. Along with this, we crafted an SEO strategy that would deliver results for our clients.
The Results
It was really a great feeling and our whole team enjoyed this moment. We have achieved this position after putting a lot of efforts and it is just the beginning. We are expecting to get more traffic and clients from our online presence.
*Note: Keywords keeps changes according to google updates and algorithim.
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Furniturewalla is now ranked in the first page on all of their main keywords with 70,000 Monthly Visitors.
